STRONG Pilates × Zero Collective

Where a Pilates studio meets a luxury handbag rental subscription.

Clients: STRONG Pilates and Zero Collective
Role: Copywriter and photographer
Format: Instagram carousels and campaign shoot
Voice: Editorial, fashion-forward

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The campaign shoot I photographed for this collaboration.

The brief

Two worlds, one voice

A strength studio and a luxury handbag rental brand, speaking to the same woman.

The collaboration needed content that felt at home on both feeds: confident enough for a Pilates audience and polished enough for luxury fashion. I wrote the carousel copy and captions in an editorial, fashion-forward tone, and photographed the campaign inside the studio, pairing reformers and designer bags.

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