franks_organic_garden
franks_organic_garden
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Client work
Frank’s Organic Garden
Building a farm-to-table brand’s marketing from the ground up.
Overview
Starting from zero
When I moved into marketing, there was no system to inherit. So I built one.
Frank’s Organic Garden is a farm-to-table restaurant, bakery and marketplace in Aurora, Ontario. I planned the year, wrote the campaigns, designed the newsletters and flyers, and created the social content that told its story every week.
Planning
The system
A 12-month holiday and marketing calendar running August 2026 to July 2027, plus day-by-day content calendars across Instagram, newsletters and email follow-ups. I also proposed and set up email marketing in Mailchimp, with a sign-up discount and a first-visit flyer offer to grow the list.
Campaigns
Seasonal moments
Sweater WeatherFall campaign
A ticketed fall dinner event with prizes, designed to grow the email list.
Last Taste of SummerEnd-of-season campaign
A send-off for patio season, paired with a smoothie and fresh flower offer.
Newsletters that launch
HTML newsletters built in Mailchimp for the organic sweet corn harvest and two new high-protein smoothies: Mango Blush (25g protein) and Almond Fudge (28g protein). Each launch came with a complimentary fresh flower to make the moment worth sharing.
You are what you eat.
From the brand film script I wrote for FOGPartnerships & print
Beyond the feed
A flyer campaign aimed at local gyms and Pilates studios, using a limited-time smoothie offer to bring their members through the door.
Social
Every week
Canva posts, Instagram captions and hashtags, reel and voiceover scripts, Meta ad targeting, a refreshed Instagram bio and a cinematic brand film script.